Each row ties campaign context to attribution risk, downstream systems, and the action needed to preserve launch reliability.
| Change | Excerpt | Owner | Next Action | Risk |
|---|---|---|---|---|
| Paid social TX-104 Q3_SMB_demo_push_v2 | The paid social relaunch uses a new UTM grouping that no longer matches the CRM campaign source schema. | Growth Ops | Normalize naming against CRM attribution map | red |
| Lifecycle email TX-118 onboarding_segment_refresh | The refreshed onboarding segment uses a new label that has not been mapped to warehouse and BI dashboards. | Lifecycle Lead | Reconcile segment labels before send logic updates | yellow |
| Search TX-132 brand_core_geo_q4 | The geo expansion introduces a new region layer that still needs reporting and routing validation. | Paid Search Manager | Validate location rollups and dashboard joins | yellow |
| ABM display TX-149 enterprise_exec_wave_03 | Account-list logic changed in CRM but campaign taxonomy still reflects the prior join model. | RevOps | Reset account-list joins before launch approval | red |