Taxonomy Lane
The queue should show which name is changing, why it matters, and who owns the next move.
Each row ties campaign context to attribution risk, downstream systems, and the action needed to preserve launch reliability.
| Change | Excerpt | Owner | Next Action | Risk |
|---|---|---|---|---|
| Paid social TX-104 Q3_SMB_demo_push_v2 | The paid social relaunch uses a new UTM grouping that no longer matches the CRM campaign source schema. | Growth Ops | Normalize naming against CRM attribution map | red |
| Lifecycle email TX-118 onboarding_segment_refresh | The refreshed onboarding segment uses a new label that has not been mapped to warehouse and BI dashboards. | Lifecycle Lead | Reconcile segment labels before send logic updates | yellow |
| Search TX-132 brand_core_geo_q4 | The geo expansion introduces a new region layer that still needs reporting and routing validation. | Paid Search Manager | Validate location rollups and dashboard joins | yellow |
| ABM display TX-149 enterprise_exec_wave_03 | Account-list logic changed in CRM but campaign taxonomy still reflects the prior join model. | RevOps | Reset account-list joins before launch approval | red |