Campaign Taxonomy Governor

Audience Risks

Most campaign failures are actually audience and attribution failures with a missing proof packet.

This lane maps blocker sources to required evidence, owner lanes, readiness, and the impact area if the dependency stays unresolved.

Blocker	Required Evidence	Owner	Readiness
CRM source map not updated CRM and routing Lead routing continuity	Source-map diff, routing proof, and accepted lead-path sample	RevOps	red
Warehouse attribution label lag Warehouse and BI Executive reporting	Attribution model diff and dashboard sample validation	Analytics Engineering	yellow
Geo rollup QA not complete Regional reporting Regional performance visibility	Geo sample set, rollup QA notes, and dashboard screenshots	Marketing Analytics	yellow
ABM audience join drift CRM and ad platform sync Enterprise pipeline targeting	Audience diff, synced account sample, and relaunch note	RevOps	red

Dependency Blockers

AR-21 · RevOps

Campaign names are live in-channel but the CRM mapping still points at the old source groups.

CRM and routing · Lead routing continuity

AR-28 · Analytics Engineering

The new segment labels have not yet propagated through BI transformations.

Warehouse and BI · Executive reporting

AR-34 · Marketing Analytics

The new region layer is modeled, but QA evidence is still incomplete.

Regional reporting · Regional performance visibility

AR-41 · RevOps

Campaign taxonomy still references the prior account-join logic.

CRM and ad platform sync · Enterprise pipeline targeting